As an avid PAW Patrol fan, I am pleased to say that this plush is everything that I was hoping it would be! EMT Marshall is indeed 100% authentic, being sold by Amazon directly. I figured that's an important thing to mention, seeing as several of the other PAW Patrol plushes have inconsistent authenticity. The plush is made in China, but it is licensed by Spin Master, and is indeed very accurate to the pictures that are provided with his information. Marshall's colors are very vibrant, and he is a very nice size for younger children to play with, cuddle, or sleep with in the bed! The stitching is well-made, and he has withstood several months of bedtime (I am an older fan, so I sleep with the little guy every night, and he has shown no signs of wear). He is filled with plastic pellets, and his uniform is made of polyester fibers, so take note of that if he ever needs a washing (I haven't needed to wash him, so I can't offer any advice on that front). His fur is very soft, and his legs have fewer pellets in them, allowing his legs to have a more free range of motion. Now I will say that I paid $10.99 for my EMT Marshall, and that does seem to be a fairly high price for a small plush. The reason that there are other listings for some of the pups at around $7 or $8 is because those are not sold by Amazon, and they are more than likely a replica or a ripoff and not authentic. If authenticity is an issue, you can expect to pay between $10-15 for a legitimate one, but if you don't need an authentic plush, do some searching, and you will likely find one listed at a lower price. All in all, EMT Marshall is a well-made, colorful, and authentic plush that any PAW Patrol fan will love! Just be knowledgable about where it is being purchased from, and whether or not the price matches the quality (in this case, it does). As long as you check your sources, there should be no surprises!